Typography
The main point of effective design is to communicate an idea or emotion. Typography design should help communicate that emotion, not confuse the viewer.
Principles of Design
Principles of Design
The four main principles of design are important when using typography.
Proximity
Like objects are grouped
Similar ideas should be close to one another to become one visual unit. Every visual element should link or align to another element on the page.
Repetition
Repeating color and patterns
Repeat elements throughout the work. Repetition unifies.
Contrast
Contrasting Typography is Important
In design, contrast is the most important technique available. Objects and text that differ greatly demand attention.
Impressions
Communicate important ideas
If you want to create a formal, quiet design, use typefaces that are similar in all aspects: weight, size, structure, form and style. This may appear boring and dull, however. Contrast adds interest. Using contrasting typography that combines opposite typefaces creates visually appealing, in-your-face design.
Organization
Make typography a focal point
It's also important to organize typography in a design. Emphasize relevant facts according to the focal point of the message; organizing helps make sense of the central idea, directing the viewer to the important issues of your design.
